Certified Specialist Programme in Digital Presence Strategies
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CourseDetails
- Digital Marketing Fundamentals & Strategy
- Website Optimization & SEO (Search Engine Optimization)
- Social Media Marketing & Community Management
- Content Marketing & Strategy
- Email Marketing & Automation
- Data Analytics & Performance Measurement
- Paid Advertising (PPC & Social Media Ads)
- Digital Brand Management & Reputation
- Conversion Rate Optimization (CRO) & User Experience (UX)
- Emerging Digital Trends & Technologies
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Career Role Description Digital Marketing Specialist (SEO/SEM) Develop and execute comprehensive digital marketing strategies, focusing on SEO and SEM to boost online visibility and drive conversions.
High demand for professionals skilled in keyword research and analytics.
Social Media Manager (Content Strategy) Create engaging social media content and manage brand presence across multiple platforms, leveraging data-driven insights for optimal campaign performance.
Strong content creation and community management skills are crucial.
Web Analyst (Data Analytics) Analyze website traffic and user behavior to optimize online performance and conversion rates.
Expertise in Google Analytics and other web analytics tools is essential for this data-driven role.
UX/UI Designer (User Experience) Design user-centered interfaces and experiences to enhance website usability and engagement.
Strong visual design skills and an understanding of UX principles are key requirements.
Digital PR Specialist (Reputation Management) Manage online reputation and build relationships with key media outlets to increase brand awareness and visibility.
Excellent communication and media relations skills are necessary.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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