Postgraduate Certificate in Social Media Crisis Communication and Management
-- ViewingNowPostgraduate Certificate in Social Media Crisis Communication and Management equips professionals with essential skills for navigating online reputational threats. This program focuses on crisis communication strategies and social media management best practices.
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CourseDetails
- Social Media Landscape and its Impact on Crisis Communication
- Crisis Communication Theories and Models
- Social Media Monitoring and Listening for Early Warning Signs
- Developing a Social Media Crisis Communication Plan (including Risk Assessment and Mitigation)
- Social Media Crisis Response Strategies and Tactics
- Managing the Narrative during a Crisis
- Measuring the Effectiveness of Social Media Crisis Communication
- Legal and Ethical Considerations in Social Media Crisis Management
- Case Studies in Social Media Crisis Communication and Management
- Post-Crisis Analysis and Improvement
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Career Role Description Social Media Crisis Manager Develops and implements crisis communication strategies across social media platforms.
Manages online reputation and mitigates negative impact during crises.
High demand for strategic thinking and rapid response skills.
Digital PR & Communications Specialist Focuses on building and protecting brand reputation online.
Utilizes social media listening tools and proactive communication to manage potential crises.
Strong writing and media relations skills are crucial.
Social Media Analyst & Strategist (Crisis Management Focus) Analyzes social media trends and sentiment to identify potential crises.
Develops proactive strategies and monitors social media for early warning signs.
Data analysis and strategic planning skills are essential.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- NotAccreditedRecognized
- NotRegulatedAuthorized
- ComplementaryFormalQualifications
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- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
- RegularCertificateDelivery
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