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Career Advancement Programme in Book Promotion

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The Career Advancement Programme in Book Promotion is a comprehensive professional certificate comprising ten specialized units. This course addresses the growing industry demand for skilled professionals in the publishing sector.

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It equips learners with essential skills in marketing, digital promotion, and audience engagement. By mastering these competencies, participants gain a competitive edge in the job market. The curriculum focuses on practical strategies that drive book sales and visibility. This program is vital for career advancement, enabling individuals to transition into senior roles or launch independent careers. Graduates emerge ready to meet modern publishing challenges, ensuring long-term professional growth and success in a dynamic global marketplace.

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์–ด๋””์„œ๋“  ํ•™์Šต

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์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Book Promotion Strategies & Marketing Plans
  • Digital Marketing for Authors & Publishers (SEO, SEM, Social Media Marketing)
  • Author Branding and Platform Building
  • Book Publicity & Media Outreach
  • Mastering Book Reviews and Influencer Marketing
  • Data Analytics for Book Promotion Success
  • Advertising & Campaign Management for Books
  • Legal and Ethical Considerations in Book Promotion

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Job Role Description Book Marketing Manager (Primary: Marketing, Secondary: Book publishing) Develop and execute marketing strategies for book launches, oversee campaigns, and manage budgets.

High industry demand.

Publicist (Books) (Primary: Publicity, Secondary: Media Relations) Secure media coverage for new releases, build author platforms, and manage relationships with journalists.

Strong communication skills crucial.

Social Media Manager (Publishing) (Primary: Social Media Marketing, Secondary: Digital Marketing) Manage social media presence for publishers and authors, create engaging content, and track performance.

Experience with analytics essential.

Book Editor (Primary: Editing, Secondary: Proofreading) Improve manuscripts, ensuring quality and consistency before publication.

Excellent attention to detail is paramount.

Sales Representative (Books) (Primary: Sales, Secondary: Account Management) Promote books to bookstores, libraries, and other clients, securing orders and building relationships.

Excellent negotiation skills required.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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Marketing Strategy Public Relations Media Outreach Brand Building

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CAREER ADVANCEMENT PROGRAMME IN BOOK PROMOTION
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
4.8

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